Abu Dhabi bails out neighbour. ~ Monday, 14th December 2009 from 4Hoteliers

Abu Dhabi bails out neighbour. ~ Monday, 14th December 2009 from 4Hoteliers

Mama Schelter

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Mama Schelter

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Ritz-Carlton plans for first property in israel

Ritz Carlton Luxury Hotel company announced that they
will create their first hotel in israel.
They plan to open this hotel in 2012,
it will get 110 hotel rooms and 85 residential suites.
The project is co-owned with tidhar Adi Strauss and Irit Strauss.
The investment for this first ritz carlton in Tel Aviv will
represent around US$ 160 Millions.
As Ritz Carlton company set a high end standard worldwide,
the Israeli Government is really enthusiastic on this project.

Reverse Travel Auction

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Reverse Travel Auction

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OTA Characteristics

OTA Characteristics
1. Customer reach
Having more in paying less and without having too many contraints in booking or any other kind of reservation.
2. Customer communication methods
Presence on Website, Tv, many public transport (Metro, Bus), Spam and email sent thanks to a guest list.
3. Types of products sold
Hotels, Flight, activities, Car rental
4. Special Promotion capabilities
Sales, packages during low season, Best rates, Mysterious sales.
5. Online booking conditions + fees
Online booking conditions are always different from one to another OTA. Sometimes you have to pay a "Deposit" and paying at the departure / Nevertheless, according to the high demand emanating from customers, you have to pay directly in order to give a guarantee to the OTA. Could also made Credit Card printing/ verification. Fees coming when you wants to make a modification, for some reporting file.
6. Affiliate program - yes/no
Yes we can!
7. Affiliate program payment structure
http://www.expedia.fr/daily/services/affiliation.aspx
http://media.expedia.com/media/content/expfr/graphics/services/affiliation/rates_pourcentage.png
8. Info for hotelier

DROUOTs NEW CONCEPT : THE ART LUXURY TRAVEL

Drouot, specialist of privates sales in the
Art division, is now launching a new concept :
The Art Luxury Travel.
They will propose to their guests only 13
luxury art travel worldwide like miami, madrid,
barcelona,maastricht...
Each travel is only for 10 persons and the program
will be the following : flight, luxury hotels, specialized
conferences in art gallery visiting.

1 : The OTA is called DROUOT VOYAGES www.drouot-voyages.fr
2 : The main target will be very exclusive due to the limited
available places. Then, the second target will be fit for art
addicted. To conclude, single travelers will be also targetted.
3 : DROUOT Voyages offer private travel concierge and private travel advisor.
4 : Compared to expedia, this travel agency is different in the way
it is a luxury product fit for rich people only, so the target of consumers
is smaller than for expedia.
5 : Their startegy is the following : they use the art market for targetting their customer : art magazines, museum, art galleries...
6 : The main partner of DROUOT is the luxury travel agency PEPLUM,
specialized in cultural and exclusives travels.

As this OTA is a very fresh news, we do have a lack
of informations and we actually can not manage to
book online with both drouot and peplum.

Wine sales lush despite recession

This article is pretty interesting
if you need a survey on the
wine market in america and the worldwide trend.
Instead of going down, the wine market
keep rising and it shows that more and more target of
customers appreciate wine.
In the past, especially for foreigners, wine was designed
as a luxury and very old fashion product,
especially for young people.
Nowadays, winemakers have been creative in adapting
good products to the good customers.
By this targetting strategy, they created special
packaging, taste, fit to the customer and now they can
enlarge the winemarket.

Wine sales lush despite recession Wednesday, 2nd December 2009

Wine sales lush despite recession Wednesday, 2nd December 2009 Source : Mintel

Cheers! Clink, clink! However you toast, Americans will be tipping their glasses this holiday season. According to new research from Mintel, two-thirds of survey respondents (67%) say they partake in wine on holidays and special occasions while at home.

Another 58% drink wine at home with dinner on an ordinary night.

The wine market has grown 20% from 2004-09 despite the recession; however, shattered consumer confidence caused a 3.2% decline during the height of the financial crisis in 2008. As consumers begin to see signs that the worst of the recession is behind them, Mintel forecasts the wine market will stabilize and increase by 2.1% in 2009.

"Despite the recent decline, the future of the wine market looks bright, at least for moderately priced segments," says Sarah Theodore, Mintel senior food and drink analyst. "Value wines have helped consumers rethink their perceptions about wine. Domestic wines have proven to be somewhat recession-proof as unpretentious, economy-priced wines are fuelling recent sales."

How does wine chalk up next to its alcoholic beverage counterparts? So far in 2009, nearly half of survey respondents say they drink beer compared to just more than one-third who drink imported and domestic wines (47% vs. 35%). Only 17% claim to enjoy champagne and sparkling wines and even less drink port, sherry and dessert wines (7%).

Sarah Theodore notes: "As wine finds its way out of the recession, it might be taking on a new form. The down economy has given impetus to boxed wine. Marketers have an opportunity right now to really play up the benefits of this type of packaging and finally eliminate its 'cheap' image."

Nearly one in five respondents appears to be status-conscious when it comes to drinking boxed wine. Consequently, 35% of those aged 21-24 say they would drink boxed wine at home, but not serve it to guests, compared to 19% of all ages. In addition, 35% of 21-24 year old wine drinkers believe the wine brand they choose reflects their status to friends, compared to only 14% of all ages.

http://www.4hoteliers.com/4hots_nshw.php?mwi=6659

Wine sales lush despite recession ~ Wednesday, 2nd December 2009 from 4Hoteliers

Wine sales lush despite recession ~ Wednesday, 2nd December 2009 from 4Hoteliers

Wine sales lush despite recession ~ Wednesday, 2nd December 2009 from 4Hoteliers

Wine sales lush despite recession ~ Wednesday, 2nd December 2009 from 4Hoteliers

Does the Long Tail concept fit in the 'customer in charge' environment?

The Long Tail Concept,
Invented by Cris Anderson which shows the
collective demand on the less popular products
who can exceed the market share of the most popular
products designated for the mass market.
On my Point of view, i will say Yes the long Tail
concept fit in the customer in charge environment
because customer needs are changing and they look
for more proximity with artists when you take the case
of myspace, people first look for new talents and then
will buy their song on the apple store!