Wednesday, December 2, 2009

DROUOTs NEW CONCEPT : THE ART LUXURY TRAVEL

Drouot, specialist of privates sales in the
Art division, is now launching a new concept :
The Art Luxury Travel.
They will propose to their guests only 13
luxury art travel worldwide like miami, madrid,
barcelona,maastricht...
Each travel is only for 10 persons and the program
will be the following : flight, luxury hotels, specialized
conferences in art gallery visiting.

1 : The OTA is called DROUOT VOYAGES www.drouot-voyages.fr
2 : The main target will be very exclusive due to the limited
available places. Then, the second target will be fit for art
addicted. To conclude, single travelers will be also targetted.
3 : DROUOT Voyages offer private travel concierge and private travel advisor.
4 : Compared to expedia, this travel agency is different in the way
it is a luxury product fit for rich people only, so the target of consumers
is smaller than for expedia.
5 : Their startegy is the following : they use the art market for targetting their customer : art magazines, museum, art galleries...
6 : The main partner of DROUOT is the luxury travel agency PEPLUM,
specialized in cultural and exclusives travels.

As this OTA is a very fresh news, we do have a lack
of informations and we actually can not manage to
book online with both drouot and peplum.

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